With a background in architecture and interior design, Sofia focuses on the creative conception of London based design studio HagenHinderdael. An avid public speaker with an engaging personality, she is responsible for the company's business development and marketing strategy. Whilst launching HagenHinderdael, Sofia practiced as a Senior Design Lead at Heatherwick Studios focusing on the Interior and Product Design for international retail and hospitality projects. Concurrently, she developed expertise on immersive installations in her role as a 3D experience designer for Bompas and Parr. Prior to this she was Design Director at Design Haus Liberty, responsible for the design development of numerous interiors and installation projects in the UK and Europe, as well as establishing the firm's presence in the Chinese market by overseeing a 1.5 million sqft interior architecture project for a leading fashion company in Guangzhou. Before joining DHL, Sofia gained interdisciplinary experience in architecture, interior, exhibition and graphic design at Zaha Hadid Architects, Acme Space and Make, designing commercial, cultural and residential projects in the UK, the Middle East and China. Sofia trained in architectural design under the aegis of Zaha Hadid at the University of Applied Arts in Vienna, where she graduated with a Masters in Architecture in 2008, followed by a traineeship as interior designer at Odile Decq Architects, Paris.