Moscone Center Expansion

Skidmore, Owings, and Merrill (SOM) with Mark Cavagnero Associates (MCA)


Moscone Center, located in San Francisco’s South of Market neighborhood, is an expansive collection of spaces that accommodates a variety of convention-related activities.

Part of a 25-year master plan designed by the same team, the project is a key economic driver and jewel box for the City. Located in San Francisco’s cultural hub, the Center spans 20 acres across two blocks on either side of Howard Street, sited between the well-known Yerba Buena Gardens and Children’s Garden. SFMOMA is just a block away, and the Museum of the African Diaspora and Contemporary Jewish Museum only a few steps further. Now open and inviting, Moscone provides architectural interest with wide spans of transparent glazing that form a distinct relationship between convention-goers and the general public. Internal circulation is pushed to the periphery in an urban gesture, and corridors that run alongside the buildings are envisioned as an extension of the community.

A pre-existing pedestrian bridge, which connects Yerba Buena Gardens and the Children’s Garden, is now a sculptural, open-air walkway that passes over the southwest end of Howard Street. The publicly accessible crossing is matched by a new glass-enclosed bridge on the northeast end of the street that links Moscone North and South, allowing convention-goers to move between the two buildings. Moscone Center is one of the most compact, efficient, and sustainable convention centers in the U.S. It has the lowest carbon footprint per visitor in the world and is the only convention space in the nation to achieve LEED Platinum.

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