ARO – 242 West 53rd Street

CetraRuddy Architecture


Situated in the vibrant, yet dense theater district of Manhattan’s midtown west, ARO demonstrates a keen awareness of its surrounding urban context, utilizing distinctive approaches in massing, organization and exterior expression to create a thoughtful approach to contemporary urban living. At 62-stories tall, the building’s massing responds to various site and zoning constraints, revealing inventive solutions that maximize the residential adaptability of the building through increased floor area, direct outdoor access and amplified views. Shaping of the form reflects changes in unit mixes, with larger units occupying the top of the building and smaller units occupying the bottom. A deceptively simple envelope pattern provides a singular graphic that emphasizes the shifts in building form, visibly expressing its complex programmatic, contextual and structural challenges at a macro level. The facade experience at the micro level is composed of a collection of details that give scale and proportion while animating the facade. Six module types shift the building skin’s two layers both in parallel and independently, creating additional opportunities for occupiable space and differentiating living experiences throughout the building.

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